Privacy Policy

TwelfthMile Creations Pvt. Ltd. (the “Company,” “us” or “we”) provides SaaS (software as a service) (the “Service”) that enables the providers of mobile applications and websites (the “App Providers”) to profile their end users  who download, access and/or interact with App Providers’ services (the “End Users”). This privacy policy (the “Privacy Policy”) describes how we collect, use, and disclose data collected through the MessAI SDK / API Platform (the “MessAI Platform”), as a part of our Service.


We might update our Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Platform or by sending you an email or other notification prior to the changes becoming effective. We will also indicate when the changes will become effective. Please review our Privacy Policy on a regular basis. Any information that we collect is subject to the privacy policy in effect at the time such information is collected.


This Privacy Policy only applies to the Company and does not apply to the practices of companies that the Company does not own or control, or to people that the Company does not employ or manage.


This Privacy Policy has some provisions that only apply to App Providers and End Users, respectively, and it also has provisions that apply to both App Providers and End Users. Please read the applicable Privacy Policy provisions carefully before proceeding.



How we collect and use information from the End Users

We obtain information about End Users to provide App Providers with behavioral and financial customer metadata from data sources at the End Users device such as promotional and transactional SMSes or digitally available data sources available across the internet. We collect information using access to End User data that App Providers have already obtained from the End Users while installing/using their Applications. We encourage all End Users to read the privacy policies of the Applications they install or use. The App Providers provide us with the following types of information about End Users:


When an App Provider embeds our tracking code into its Applications or decides to send us the data themselves, we get access or obtain Personally Identifiable Information (“PII”) that is contained in text messages (that is, SMS) sent by providers of services and/or products (including but not limited to retail outlets, financial institutions, mobile carriers and utility companies) to the mobile telephone numbers of Clients in connection with one or more transactions (including availing of services or products, order confirmation, billing information and renewal notifications related thereto)


(a) Mobile phone numbers of Clients

(b) Name of Clients

(c) Partial payment card data only to the extent such card data is disclosed in the said messages

(d) Information related to the transaction in question including identity of the service or product and the price or fee paid or payable in respect thereof.


All PII collected from the End User from any data source will be encrypted and not available for direct use. The identity of the End User will also be encrypted and will be used only via matching encrypted keys thus securing and making all information non-identifiable by humans. All PII data collected will be handled by machines and not directly by humans.

Please ensure you read, understand, and accept the privacy policies, and any terms of use of the App Provider that uses the Company Service. By using our Service through the Applications of the App Provider, you clearly relieve the Company from any and all liability arising from your use of the App Providers service. We analyze and use this information to provide and improve the Company Service. The Company collects information under the direction of our App Providers, and has no direct relationship with the End Users whose personal data it processes.


How long do we retain information collected from End Users?


We will retain personal data we process on behalf of our App Providers for as long as needed to provide services to our App Providers. We will also retain this personal information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements and improve our Company Services.


An End User who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct their query to our App Providers. If requested by App Providers to remove or access data, we will respond within 30 days.



App Providers are able to send you, the End Users, push notifications, and in-apps communications through the MessAI Platform.



An End User who seeks to opt-out must direct their query to their App Providers. The App Providers may then request us to opt-out the said End User, which we shall do so within 30 days.




Why do we collect information from App Providers?

We collect and use information from App Providers to provide our Service, to improve our Service, and to administer your Account, and to personalize End User experience.


Personal Information

When you, as an App Provider, create an Account or when you request information about the Company Service, we’ll collect certain information that can be used to identify you, such as your name and email address (“PII”). We may also collect information that cannot be used to identify you, such as Account preferences.


Modifying and Deleting Your Information

You can access and modify the PII associated with your Account by accessing the user settings in the MessAI Platform.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.




Information Sharing

We will share your personal information with third parties only in the ways that are described in this Privacy Policy. We do not sell your personal information to third parties. End Users and App Providers may opt-out of this. An End User who seeks to opt-out must direct their query to their App Providers. The App Providers may then request us to opt-out the said End User, which we shall do so within 30 days.


Information Shared with our Service Providers

We may engage third-party Service Providers to work with us to administer and provide the Company Service  such as sending you push notifications, storing data, etc. These third-party Service Providers have access to PII only for the purpose of performing the Company Services on our behalf and are expressly obligated not to disclose or use your PII for any other purpose. The End Users may reach us at if they require further information about the third -party Service Provider, the services that they are providing, or their privacy policy.


Information Shared with Third Parties

We may share aggregated information and non-identifying information with third parties for industry analysis, demographic profiling and other similar purposes. We will not share the End User PII collected for one App Provider with third parties.


Information Disclosed for our Protection and the Protection of Others

It is our policy to protect App Providers and End Users from having their privacy violated through abuse of the legal systems, whether by individuals, entities or government and to contest claims that we believe to be invalid under applicable law. However, it is also our policy to cooperate with government and law enforcement officials and private parties. Accordingly, we reserve the right to disclose any information about App Providers or End Users to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary:


(i) to satisfy or comply with any law, regulation or legal process or to respond to lawful requests, including subpoenas, warrants or court orders;


(ii) to protect our property, rights and safety and the rights, property and safety of third parties or the public in general; and


(iii) to prevent or stop activity we consider to be illegal or unethical. We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet      national security or law enforcement requirements.


We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.


Data Security

We take reasonable measures to protect the information that we collect from or receive from App Providers or End Users (including PII) from unauthorized access, use or disclosure. When you enter sensitive information (such as login credentials) on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL). Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.


We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) via email or conspicuous posting on our Platform in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.


Links to Other Sites

Our Service may contain links to other websites and services. Any information that an App Provider or End User provides on or to a third-party website or service is provided directly to the owner of the website or service and is subject to that party’s privacy policy. Our Privacy Policy does not apply to such websites or services, and we are not responsible for the content, privacy or security practices and policies of those websites or services. We recommend that App Providers and End Users carefully review the privacy policies of other websites and services that they access.


Social Media Features

Our Platform includes Social Media Features, such as the Facebook button and widgets, such as the “Share” button, or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our MessAI Platform. Your interactions with these Features are governed by the privacy policy of the company providing it.


Our Policy Toward Children

Our Service is not directed to children under the age of 13. Company users must not be under the age of 13. We do not target any portion of our service to children under the age of 13, and we will delete any accounts or data of users that we believe to be under the age of 13 to be in compliance with the Children’s Online Privacy Protection Act. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at


Contact us

Please contact us at if you have any questions about our Privacy Policy.

2018 TwelfthMile Creations Pvt.Ltd  all right reserved.





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