FOR END USERS
How we collect and use information from the End Users
We obtain information about End Users to provide App Providers with behavioral and financial customer metadata from data sources at the End Users device such as promotional and transactional SMSes or digitally available data sources available across the internet. We collect information using access to End User data that App Providers have already obtained from the End Users while installing/using their Applications. We encourage all End Users to read the privacy policies of the Applications they install or use. The App Providers provide us with the following types of information about End Users:
When an App Provider embeds our tracking code into its Applications or decides to send us the data themselves, we get access or obtain Personally Identifiable Information (“PII”) that is contained in text messages (that is, SMS) sent by providers of services and/or products (including but not limited to retail outlets, financial institutions, mobile carriers and utility companies) to the mobile telephone numbers of Clients in connection with one or more transactions (including availing of services or products, order confirmation, billing information and renewal notifications related thereto)
(a) Mobile phone numbers of Clients
(b) Name of Clients
(c) Partial payment card data only to the extent such card data is disclosed in the said messages
(d) Information related to the transaction in question including identity of the service or product and the price or fee paid or payable in respect thereof.
All PII collected from the End User from any data source will be encrypted and not available for direct use. The identity of the End User will also be encrypted and will be used only via matching encrypted keys thus securing and making all information non-identifiable by humans. All PII data collected will be handled by machines and not directly by humans.
How long do we retain information collected from End Users?
We will retain personal data we process on behalf of our App Providers for as long as needed to provide services to our App Providers. We will also retain this personal information as necessary to comply with our legal obligations, resolve disputes, enforce our agreements and improve our Company Services.
An End User who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct their query to our App Providers. If requested by App Providers to remove or access data, we will respond within 30 days.
App Providers are able to send you, the End Users, push notifications, and in-apps communications through the MessAI Platform.
An End User who seeks to opt-out must direct their query to their App Providers. The App Providers may then request us to opt-out the said End User, which we shall do so within 30 days.
FOR APP PROVIDERS
Why do we collect information from App Providers?
We collect and use information from App Providers to provide our Service, to improve our Service, and to administer your Account, and to personalize End User experience.
When you, as an App Provider, create an Account or when you request information about the Company Service, we’ll collect certain information that can be used to identify you, such as your name and email address (“PII”). We may also collect information that cannot be used to identify you, such as Account preferences.
Modifying and Deleting Your Information
You can access and modify the PII associated with your Account by accessing the user settings in the MessAI Platform.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
FOR END USERS AND APP PROVIDERS
Information Shared with our Service Providers
Information Shared with Third Parties
We may share aggregated information and non-identifying information with third parties for industry analysis, demographic profiling and other similar purposes. We will not share the End User PII collected for one App Provider with third parties.
Information Disclosed for our Protection and the Protection of Others
It is our policy to protect App Providers and End Users from having their privacy violated through abuse of the legal systems, whether by individuals, entities or government and to contest claims that we believe to be invalid under applicable law. However, it is also our policy to cooperate with government and law enforcement officials and private parties. Accordingly, we reserve the right to disclose any information about App Providers or End Users to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary:
(i) to satisfy or comply with any law, regulation or legal process or to respond to lawful requests, including subpoenas, warrants or court orders;
(ii) to protect our property, rights and safety and the rights, property and safety of third parties or the public in general; and
(iii) to prevent or stop activity we consider to be illegal or unethical. We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
We take reasonable measures to protect the information that we collect from or receive from App Providers or End Users (including PII) from unauthorized access, use or disclosure. When you enter sensitive information (such as login credentials) on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL). Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) via email or conspicuous posting on our Platform in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
Links to Other Sites
Social Media Features
Our Policy Toward Children
Our Service is not directed to children under the age of 13. Company users must not be under the age of 13. We do not target any portion of our service to children under the age of 13, and we will delete any accounts or data of users that we believe to be under the age of 13 to be in compliance with the Children’s Online Privacy Protection Act. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us at email@example.com.